On July 1, Canadians can #GIVEaDAM and watch a man dressed head-to-tail in a beaver costume, in the wilderness, building a dam. You heard right. A man in a beaver costume. Building a dam. On Canada Day. And you can watch him do it.
Skittles is paying tribute to one of Canada’s most endearing symbols: The Beaver, so in celebration of Canada’s landmark birthday – Canada 151, Canadians can tune in to watch a live video stream of the Beaver Man with never before seen footage.
Each online view will help contribute towards Skittles donation* to the David Suzuki foundation showing that Canadians #GIVEaDAM about our national environment and the prosperity of the majestic beaver.
“Skittles wanted to do something special to wish Canada a happy 151st birthday so we decided to go a step beyond the patriotic NEW Skittles Red & White Mix,” says Diana Frost, VP Marketing, Mars Wrigley Confectionery Canada. “We decided to celebrate this year’s milestone with a special tribute to the beaver – an animal that perfectly represents Canada in the way only Skittles can.”
Viewers can witness the magic by visiting skittlesgiveadam.ca on July 1st at 1:51 p.m. EST to see what our Canadian “wildlife” are up to.
But, that’s not all. To celebrate this extraordinar-EH birthday Skittles has launched its new Red & White Mix with summer flavours: watermelon, white grape, peach, strawberry and cherry, now available in stores, while supplies last.
More About the Partnership with David Suzuki Foundation
Wildlife populations have declined globally by an average of 58% since 1970. This is projected to reach 67% by 2020 and the David Suzuki Foundation is doing everything they can to prevent that.
Skittles has partnered with David Suzuki Foundation – one of Canada’s leading environmental organizations that is fighting to protect the species and spaces that make this country so unique. Learn more about their work at DavidSuzuki.org.
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How will you be spending your Canada Day? Make sure to #GIVEaDam and check out the Beaver Man!!
FT&PD
Suz
*Skittles candy will donate $10,000 in 2018 to David Suzuki Foundation.
*This post is sponsored by Skittles. All views and opinions are my own.
I will have to watch and buy a pack of Red and white skittles. For Canada Day we will attend some local festivity and watch the fireworks.
I am going to feel sorry for him, with this extreme heat wave and wearing that beaver costume, wow!!
We are going to be having to a BBQ and checking out the fireworks.
Great cause! I will definitely pick up some Skittles today… We will be having a family BBQ.
I wasn’t able to find any of these special packs in time for Canada Day. But I’m still hoping to find one! Great cause. 🙂
Awesome!
That is awesome. I had no idea they did this. We spent Canada Day at home and had my family come over for a barbecue. I am due in a week so we wanted to stay close to home
This is so cool,must have been hot in that suit!
Nice campaign. . This guy must be sweating bullets
I havent had skittles in a long time
Skittles always taste really great and I think they make a great treat for any holiday
Skittles are so tasty !